THE VO BUSINESS AUDIT
Your voice is ready.
Is your business?
Many voice actors spend years perfecting their craft...
then run their actual business from a free email account, a rough idea of their rates, and a prayer that clients will come back.
This free guide walks through the five most common business problems holding talented VO professionals back, with a concrete action for each one you can take today.
25 self-audit items
Completable in 15 minutes
Five actionable fixes
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INSIDE THE GUIDE
Five problems. Five fixes. One honest audit.
This isn't a list of vague advice you've already heard. It's a structured self-assessment built around the specific business gaps that come up again and again in the VO world, and with a direct action you can take at the end of each section.
01
Are you actually charging enough?
Many VO professionals undercharge. Not because they don't know their worth, but because they've never had a framework for setting rates that reflects usage, exclusivity, and the market. This section gives you one.
02
Is your client process consistent?
From first enquiry to final invoice, an inconsistent client process costs you in missed follow-ups, unpaid revision rounds, and first impressions that undermine your professional credibility.
03
Do you have real business systems?
Most voice actors have systems for their recording chain and almost none for anything else. CRM, invoicing, file delivery, scheduling, and more...these should run without your active attention every time.
04
Is your new business pipeline proactive?
Waiting for the casting platforms to send auditions is not a strategy. The VO professionals who build sustainable income have at least a small element of active, direct outreach. This section shows you where to start.
05
Are you running this like a business?
A separate business account, a professional email address, a quarterly review. These basics signal to your clients (and yourself) that this is a real business, not just a creative hobby.
WHY IT MATTERS
Sound familiar?
These aren't hypothetical problems. They're the actual conversations I have with voice actors in consulting sessions. They're the things that come out once we get past the performance and talk about how the business is actually running.
PRICING
"I set my rates by looking at what others charge on casting platforms."
Online platforms have compressed rates significantly over the last decade. Anchoring to them means benchmarking against the lowest common denominator, not against what the market actually pays for quality direct work.
CLIENT MANAGEMENT
"I manage all my client work from my personal inbox."
An unstructured inbox means no pipeline visibility, no way to track outstanding quotes, and a missed follow-up waiting to happen. One missed follow-up on a £1,500 project is an expensive inbox problem.
LEAD GENERATION
"More than 80% of my work comes through casting platforms."
Casting platforms are volume-based, margin-compressed, and controlled by someone else's algorithm. They are a reasonable starting point or string in your bow, but a poor long-term solution. Direct clients pay more, return more, and refer more.
BUSINESS IDENTITY
"I haven't reviewed my business performance in the last year."
A 30-minute quarterly review where you loot at income by client, income by category, pipeline, and outstanding invoices gives you information that drives decisions. Without it, you're navigating without a map.
"The craft is rarely the problem.
The business infrastructure
almost always is."
I came to VO from the opposite direction to most. I had over two decades of technology consulting helping organisations implement the systems that make their operations work reliably before training as a professional voice actor.
That combination gives me an unusual vantage point. I can hear when a VO delivery isn't working. And I can see immediately when a VO business isn't working.
This guide is the distillation of what I look for first when I sit down with a voice actor who wants to earn more, stress less, and build something that doesn't depend entirely on the next casting notification landing in their inbox.
20+ years in technology consulting
Business systems, ITSM, Agile, project management, and customer success across enterprise and SMB clients.
Trained voice actor
Commercials, corporate narration, medical narration, documentary, e-learning, explainers, and IVR.
Business consulting for creating freelancers
Working directly with VO professionals and creative freelancers to implement the systems that let their talent earn what it's worth.
GET THE FREE GUIDE
Take the audit. Find the gaps.
Fix them one at a time.
Free. No catch. You will know exactly where your business stands within 15 minutes of reading it.
25 honest questions across the five biggest VO business gaps
A concrete action at the end of each section you can take today
A score and interpretation so you know where to focus first
Your details go nowhere else. Unsubscribe at anytime.